How we refreshed people from Poland to Turkey with 7up content
When the pandemic came into play and stirred things up with the brand's marketing plans, we moved to chill and serve refreshing content.
Winning the 7up campaign for 35 Eastern European markets chilled us out and motivated us to get to work!
The "Join the Refreshment" campaign then came to life. We created visually-appealing videos, inspired by the multisensory approach, in which the 7up chill can be experienced.
The digital toolkit we provided for our client included in total 112 assets and executions, plus detailed guidelines which enable easy adaptation and implementation of campaign materials on various markets such as Poland, Russia and Turkey among others.