Celebrating the 50th
anniversary of the moon
landing with Draper
When we met with Draper, they were in the midst of curating a database of never-before-released images, archival videos, and executive interviews with the Apollo engineers, hoping to turn it into an educational website that would be shared with the public.
They needed a strong campaign identity to tie the stories together into an accessible and inspiring message to younger generations, as well as a way to reach their target audiences.
The campaign reached 20 million people with 25 million impressions and 17 million impressions for our target Gen Z audience. We were also nominated for a Webby award and won silver and gold AVA and Hermes Awards.