Optimize Marketing Operations
& Brand Governance

IBM

Building and scaling
an internal innovation
studio with IBM

IBM’s global marketing group needed to reduce its reliance on external agencies and create a scalable internal studio to foster innovation, optimize marketing efficiencies and nurture leading talent. The in-house studio model was scaled and optimized globally.

 

 

A combination of in-house and embedded agency specialists drove optimal value and nurtured a unique culture of innovation.

Agile methodologies were leveraged and scaled globally to drive efficiencies and to build the flexibility the studio model required.

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