Optimize Marketing Operations
& Brand Governance
& Brand Governance
IBM
Building and scaling
an internal innovation
studio with IBM
IBM’s global marketing group needed to reduce its reliance on external agencies and create a scalable internal studio to foster innovation, optimize marketing efficiencies and nurture leading talent. The in-house studio model was scaled and optimized globally.
A combination of in-house and embedded agency specialists drove optimal value and nurtured a unique culture of innovation.
Agile methodologies were leveraged and scaled globally to drive efficiencies and to build the flexibility the studio model required.
Services provided
- Diagnostics
- Teams
& Studio Design - Governance Framework
- System & Tools
- Training
& Enablement