What do 2 Pepsi flavors,
over 100 digital assets
and 35 markets have in common?
These are the key elements of the campaign we created for Pepsi. So grab a can and let the fruity and positive vibe take over your whole body.
We encouraged fans from 35 markets of Central and Eastern Europe to cherish the me-moments with an unapologetic, positive attitude and fruity flavors.
We showed that those who grab invigorating Pepsi Flavors are dipped into the fruity vibe that makes you want to dance and move your whole body. To encourage Pepsi fans to try Pepsi Flavor effect, we created videos covering the most common me-time moments of our target group and a fruity flavors Instagram filter.
All in all, we created over 100 digital assets, universal and possible for quick implementation gathered in one digital toolkit.